FairScale

WhatsApp practice · MENA · GCC + Egypt

WhatsApp automation for real e-commerce.

We've been building WhatsApp-native growth systems since before it was a category. COD confirmation, abandoned-cart recovery, replenishment reminders, two-way conversational flows — all operating against real orders, real customers, real revenue.

Watch

A 3-minute walk-through of the system we build.

Captured from live production systems.

What we build

4 WhatsApp systems, one engine.

COD Confirmation

An automated WhatsApp flow that reaches every COD customer seconds after checkout. Customer confirms, cancels, or edits the order — no phone tag, no losses to Return-to-Origin.

  • Instant send on order creation
  • Confirm / cancel / edit options on WhatsApp
  • Syncs decisions back to Shopify automatically
  • Reduces RTO on high-volume COD markets

Abandoned-Cart Recovery

A 3-hour wait after an abandoned checkout, then a conditional WhatsApp nudge with a unique discount code. Recovery conversions are tracked end-to-end back to order.

  • Checks in real time whether the order converted
  • Creates unique Shopify discount codes (e.g. EVLW-XXXX)
  • Segments by cart value to decide the offer
  • All events logged to a recovery dashboard

Replenishment Reminders

Analyzes 12 months of order history per customer, detects reorder cycles, then sends a WhatsApp nudge a few days before they're due to run out — with an AI-generated cross-sell suggestion.

  • Per-customer, per-product reorder detection
  • Daily cron, never spammy
  • AI-composed cross-sell copy
  • Dashboard KPIs: reminders sent, conversions, uplift

Conversational Commerce

Beyond one-way notifications: two-way WhatsApp flows that qualify leads, answer FAQs, and escalate to a human when it matters. Fully logged, fully auditable.

  • Branching flows (pre-order questions, objections)
  • Escalation to your team with full context
  • Bilingual: Arabic and English
  • Integrated with your CRM or order system

Under the hood

Built on the official Meta API. Production-grade.

No grey-market unofficial WhatsApp hacks. Official Meta Cloud API, verified templates, HMAC-checked webhooks — the real stack, built to scale and stay compliant.

Step 01

Trigger

Checkout abandoned, order created, reorder window opens, or customer sends a message.

Step 02

Decide

Wait windows, segmentation by cart value, ordered-since checks, or AI intent classification.

Step 03

Act

Send the WhatsApp message, create the discount, update Shopify, log the event, alert the team.

Stack we deploy

WhatsApp Cloud API
Official Meta business API
n8n
Workflow orchestration
Shopify Admin API
Orders, discounts, customers
Custom dashboard
Remix + Prisma
Gemini / Claude
AI-generated copy
HMAC-verified webhooks
Production-grade reliability

Ready to turn WhatsApp into a revenue engine?

Send us one message. We'll come back with a plan — scope, timeline, and the number we think we can move for you.